Corporate Strategy

   Maintain leadership in Lebanon and expand to other neighboring countries (ex: Syria) when political situation ameliorates, build a reputation of social responsibility and ethics in all the markets we are present in and embrace modern business techniques through the use of latest technology and the leverage on worldwide international trends that are vital to our success.

Objectives toward Suppliers

  • Construct a long-term relationship with suppliers through transparency in doing business, honesty, integrity & mutual support.
  • Reflect our suppliers’ image & professionalism in all aspects of our business.
  • Perform business based on solid grounds & values that  are agreed upon with each and every supplier.
  • Provide each supplier the support of a complete team regrouping administration, sales, marketing, logistics and after sales service.